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Outbound metrics

What the standard outbound numbers measure, how they get inflated, and what they compound to across a team over a quarter.

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Latest: 23 August 2026

Research

23 August 2026

AI prospecting: better lists don't mean more meetings

AI prospecting finds high-intent accounts faster than a team can call them. The arithmetic on signal decay versus dial throughput, and what to fix first.

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