Local presence dialing displays a caller ID with the same area code as the person being called, on the premise that a local number is more likely to be answered than an unfamiliar one. It requires holding numbers across every area code you dial into.
The practice is effective enough to be widespread and contested enough to be worth thinking about. It raises answer rates, and it also means the number displayed has no relationship to where the caller actually is — which several jurisdictions treat as misleading caller ID and which some buyers regard as a poor way to open a relationship.
The cost is structural: local presence means a number per area code, and area codes multiply faster than reps do. This is the feature that turns phone numbers from a rounding error into a line item, and it is usually sold as a separate pack for exactly that reason.
Get started
Ready to eliminate dead dials and marked-up credits?
Seven days, 1,000 credits, no credit card. Or thirty minutes with the two people who would do the work.